Rolex Price Increase January 2024
Rolex has increased the prices of its watches by an average of 7-8% to start 2024 in Australia. However, precious metal Rolexes like two-tone or solid gold seem to increase more drastically. This could be because of the increased cost of gold.
This price increase should not surprise anybody, as Rolex has been doing this for the last few years. Just a note that there could be another price increase in the middle of the year, but it doesn’t always happen. For the discussion, I’ll list the current prices of well-known models in AUD.
Model | Old Price | New Price | % Increase |
---|---|---|---|
Air-King 126900 | AUD$11,050 | AUD$11,900 | 7.14% |
Submariner Date 126610LN | AUD$15,250 | AUD$16,450 | 7.87% |
36mm Explorer 124270 | AUD$10,750 | AUD$11,550 | 7.44% |
No-date Submariner 124060 | AUD$13,550 | AUD$14,650 | 8.12% |
GMT Master II 126710BLNR | AUD$16,200 | AUD$17,500 | 8.02% |
Submariner Date 126610LV | AUD$15,950 | AUD$17,250 | 8.15% |
Deepsea 136660 | AUD$20,950 | AUD$22,750 | 8.59% |
Datejust 41 | AUD$12,000 | AUD$13,000 | 8.33% |
Oyster Perpetual 36 126000 | AUD$9,000 | AUD$9,700 | 7.78% |
DateJust 36 126203 | AUD$16,850 | AUD$19,450 | 13.37% |