UPDATE : Rolex Price Increase January 2023

Update 4: New price increase

Update 3 : January 1, 2023. Price increase did happen. Expecting somewhere between 1.4 – 2.2% from the examples below.

Update 2 : December 12, 2022. Rumour of impending price increase for Rolex similar to years ago.

Update 1 : November 7, 2022. No price increase this month for Australians.

Rolex is set to increase the price of its watches by an average of 5% on November 1, 2022. This does not surprise me as the last price increase was just back early this year and recession is upon us. For the discussion, I’ll list the current prices of well-known models in AUD.

• Rolex Air King
  • Old – AUD$10,350
  • New – AUD$10,500
• No-date Submariner
  • Old – AUD$12,600
  • New – AUD$12,850
• Date Submariner
  • Old – AUD$14,250
  • New – AUD$14,500
• 36mm Explorer
  • Old – AUD$10,050
  • New – AUD$10,200
• Z Blue Milgauss
  • Old – AUD$12,900
  • New – AUD$13,150
• Oystersteel Daytona
  • Old – AUD$20,400
  • New – AUD$20,850