It’s only appropiate I write about the authorised watch dealers in Sydney following my pre-owned dealers post. Given the low AUD, Australia is still one of the best place to buy brand new watches. Not only because of the reason mentioned before, but for international visitors, they are able to claim the 10% GST back. There’s also the benefit of having a discount that boutiques generally doesn’t offer.
It is one of, if not the, best authorised dealer for Grand Seiko and Oris. Vincent and his team always go above and beyond in bringing you the best possible service and price. Everytime I visit him, he would always spend time for a chat about watches and the industry. He always has my recommendation if I get asked where to buy a Grand Seiko or an Oris as he will always try to get you the best price.
Brands he stocks: Grand Seiko, Oris, Bell & Ross, Bremont, Ball, Alpina, SevenFriday, Raymond Weil, Frederique Constant, Maurice Lacroix, Graham, U-boat, MeisterSinger, Everest Straps.
One of the most highly recommended dealer for Omega. Shum’s is always mentioned when one is looking for a Speedmaster The staff are always helpful and there’s no pressure to buy on the spot. One interesting fact is that they went from stocking various luxury brands such as JLC to stocking watches by the Swatch Group. This is partly due to ending their relationship with Richmemont.
From various feedback, the best way to get the best possible price for Omega would be paying via cash. You can get 15-20% off on watches such as the Speedmaster and the Seamaster. International travellers have the benefit of having an extra 10% taken off on the airport on the way out.
Brands they stock: Baume & Mercier, Blancpain, Breguet, Breitling, Chopard, Franck Muller, Glashutte Original, Girard-Perregaux, Longines, Mido, Omega, Piaget, Rado, Tissot.
WoS is one of the bigger authorised watch dealers in Sydney and the only authorised dealer of luxury brand A. Lange and Sohne in Australia. Their service is top notch and they never fail to impress me when I visited a few times. Some days it might get busy and one won’t get accomodated for a while, but they do offer light refreshments while you wait.
Though they are great, I find that they have a habit of taking your details down, but they never get back to you. So far I find this true in both WoS Sydney and Melbourne. One such example was my request for a call back for an 1815 up down which I ended up buying elsewhere.
Brands they stock: Tudor, Jaeger-LeCoultre, A. Lange & Sohne, Cartier, Breguet, Breitling, Panerai, Piaget and IWC.
Hour Glass is also one of the bigger dealers similar to Watches of Switzerland. Not only they supply brands like Patek Phillippe, Tudor and Rolex, but they also have brands such as F.P. Journe and Urwerk. The staff are very knowledgable of their watches and definitely enjoys having a chat or two about watches. As far as I know, some are even members of several watch groups in Astralia.
It’s not busy in a couple of times I’ve been there to see if they have stocks of certain watches. Most I’ve seen are three other people who are likely tourists just browsing around.
Brands they stock: Tudor, Rolex, Urwerk, F.P. Journe, IWC, De Bethune, Hublot, Patek Philippe, Audemars Piguet.
A very small dealership, but has some interesting pieces such as H. Moser and Cie. They offer various brands for sale that’s not limited to specific companies. I’ve been here a few times on a morning and it’s definitely quiet. No pressure from the sales people to purchase a watch and more than happy to show you any pieces.
Brands they stock: Omega, Baume & Mercier, Buben & Zorweg, Breitling, Bell & Ross H.Moser & Cie, Zenith, Ebel, Longines, Oris and Ulysse Nardin.
They’re an old school style of customer service shop and one of the oldest authorised watch dealers in Sydney. One will notice that the floor area is quite small upon entering, but don’t be fooled as they sell some very high end pieces like JLC Tourbillons. They’re also known to be one of the harder dealers to bargain with so don’t expect a lot of discounts on harder to find watches.
I have purchased my IWC 377714 from them few years back. The haggling over the phone was difficult, but eventually settled on a price. The discount is not huge as it’s a limited edition. However, they were open to more discount if I can find a similar watch being sold cheaper by another dealer. Though there were also a few issues with the delivery, but the resolution was prompt. Fast forward 2019, I recently had an experience with them for an out of warranty watch and they were more than happy to accommodate my request and did it under good will. Communications have always been prompt and on time. I have no reason to not recommend them and definitely won’t be disappointed.
Brands they stock: Tudor, Rolex, Chopard, Greubel Forsey, IWC, Longines, Jaeger Le-Coultre and Vacheron Constantin.
Another one of the well known dealers. They’re one of the harder shops to bargain similar to J.Farren, but service is top as well. Their more senior staff are definitely more knowledgable than their floor staff in terms of general watch knowledge which is expected.
I never got to buy from them as I could never settle on the price with them. This has happened a few times and I was very serious and ready to purchase. They have asked weird questions such as if I am travelling anytime soon. They are probably cautious about travellers playing the system which is understandable.
Brands they stock: Vacheron Constantin, Jaeger Le-Coultre, Cartier, Glashutte Original, Omega, Hublot, Breitling, IWC, Longines, Tudor, Tag Heuer, Zenith and Piaget.
A very small authorised dealer located in the Star Casino. This is the best place to try the Ulysse Nardin Freaks and some Cartiers. I find that the place is very small and limited so only go there if you are after certain pieces.
There’s not a lot of people and was accomodated very instantly. Customer service is top as well and would go the extra mile if you have any questions.
Brands they stock: Cartier, Piaget, Jaeger-lecoultre and Ulysse Nardin.
One of the biggest dealer for Seven Friday. I met the owner through WatchFest Sydney and the owner was very accomodating including introducing the brands. They used to be the dealer for Arnold & Son until the brand decided to probably pull out of Australia. He also stocks some interesting watches such as Qlocktwo and The Electricianz.
Brands he stocks: Seven Friday, Perrelet, MeisterSinger, U-boat, The Electricianz, Qlocktwo and Rec Watches.
The official AD of NOMOS in Australia. Karl owns and manages the company, but also is the main watchmaker for the company. He’s the authorised service repair person for Audemars Piguet, Chopard, and Maurice Lacroix.
I have purchased some accessories from him a couple of times and have no complaints about service.
Brand he stocks: NOMOS.