IWC Schaffhausen Welcomes F1 Driver George Russell in the Melbourne Chadstone Boutique

Last Updated: April 1, 2024Tags:

Ahead of the Australian Grand Prix, IWC Schaffhausen welcomed F1 star George Russell to its newly opened boutique within Melbourne’s Chadstone Shopping Centre. Attendees mingled over champagne and canapes while engaging in a personal discussion with Russell about the concept of “performance.” The racing champion shared insights into his memorable F1 experiences, his relationship with IWC Schaffhausen, and his goals for the upcoming season.

Russell’s career with the Mercedes-AMG PETRONAS Formula One Team began in 2022. Coming from England, Russell enjoys impressive F1 accomplishments, including 11 podium finishes, his inaugural Pole Position secured at the Hungarian Grand Prix, and his maiden victory at the São Paulo Grand Prix.

Racing is where where tradition meets innovation

Russell showcased the IWC Pilot’s Watch Performance Chronograph 41 (IW388306). IWC’s latest Pilot’s Watch Chronograph collection debuted in anticipation of the 2023 Las Vegas Grand Prix, honoring IWC’s continued role as the “Official Engineering Partner” to the Mercedes-AMG PETRONAS Formula One Team.

“I’m thrilled to be at IWC’s new Chadstone boutique today. As the Australian Grand Prix nears, I see the connection between our endeavors – precision timing and relentless innovation are paramount to our victories. IWC’s dedication to masterful engineering resonates with the passion and drive we exude on the track. Sporting the IWC Pilot’s Watch Performance Chronograph is a constant reminder of our mutual pursuit of greatness, forever challenging boundaries,” expressed George Russell.

This momentous event also premiered the new Performance Chronographs in the boutique. Crafted from titanium and Ceratanium® (Ref. IW388305 and IW388306), the Performance Chronograph AMG expertly fuses IWC’s chronograph mastery with modern materials. Their hallmark lies in the ceramic bezel fitted with a tachymeter scale, allowing the measurement of average speed over distance. Sleek aesthetics are achieved through black dials with a lustrous finish, recessed totalizers, and Super-LumiNova-filled applied numerals and indices. Every model houses the IWC-manufactured 69385 calibre and have a 10 bar water resistance.

Elevating IWC in Australia

The Chadstone boutique embodies IWC’s commitment to “Engineering Beyond Time” through its very architecture. Innovative interior and exterior designs dissolve the boundaries of the storefront, showcasing IWC’s dedication to masterful engineering and rich watchmaking legacy to passersby.

Upon entering the boutique, guests are greeted with IWC’s signature warmth and the opportunity to indulge in a personalized consultation within the boutique’s private lounge. Conceived by IWC’s own architectural and design team, the space features a harmonious blend of materials. Veined marble, gleaming glass, sophisticated black tones, and lustrous Macassar wood seamlessly frame the stunning displays showcasing IWC’s iconic watch families: Pilot’s Watch, Portofino, Portugieser, Ingenieur, and Aquatimer.