IWC The Big Pilot Roadshow Sydney 2023
IWC Schaffhausen is continuing its mobile exhibition, The Big Pilot Roadshow, in Sydney from August 24th to 27th, 2023. The show will be at the Overseas Passenger Terminal at Circular Quay, just near the Museum of Contemporary Art. The roadshow offers visitors the chance to learn about the rich history of the Swiss luxury watchmaker and to get a first-hand experience of watches in the Pilot’s collection.
The exhibition began in July of 2021 in Edinburgh, encompassing more than twenty-five stops across Europe, the United States, and Asia. However, this is not the first roadshow in Australia, as they did the first in Melbourne last year.
The roadshow will demonstrate the journey of the Big Pilot Watch, tracing its evolution from a practical aviation timekeeping device to a present-day cultural character that inspires individuals in art, fashion, photography, and design.
The Big Pilot’s Watch disrupted conventions right from its inception as the first watch was created with an oversized 46-millimeter case. It has since transformed into a modern legend. Today, it is one of the most recognisable designs in the watch industry and an incarnation of a unique character and perspective.
Attendees will acquire a deeper insight into the history of the Pilot’s collection and the intricate design and manufacturing craftsmanship that goes into creating an IWC watch. The exhibition contains a variety of timepieces from the IWC Pilot’s collection, going from the classic Big Pilot’s 43 and Chronograph 41 to complicated horological complications, including the renowned perpetual calendars. Among the spotlighted features is the ‘Colours of TOP GUN’ collection, which employs distinct coloured ceramics inspired by the uniforms and geographies associated with the TOPGUN flight school, namely Woodland, Mojave Desert, and Lake Tahoe.
Attendees will also see IWC’s partners, including collaborations with Mercedes-AMG. Attendees will also experience some of IWC’s local partners, such as Archie Rose Distillery and Mecca coffee, by offering a taste of their finest brews.
Quentin Chalier, the Brand Manager for IWC Schaffhausen in Australia and New Zealand, also expressed his delight: “We are delighted to offer guests a private and personalised tour through our IWC Big Pilot Roadshow in Sydney this year. It is an exciting showcase of the IWC spirit and allows us to provide an interactive experience, highlighting our Pilot’s collection with some of the most desired and distinguished timepieces in the world.”
Booking is recommended, and appointments will be of a maximum duration of 30 minutes. An IWC specialist will guide attendees and can accommodate up to two guests per slot.
Booking can be found here.
