I have decided to write my own version of the watch hierarchy and ranking after seeing plenty pop-up lately. The problem with these kinds of chart / infographic is that some brands can fit in different ranges / criteria. Brands like JLC for example can offer an affordable range all the way up to haute horlogerie. However, what I did in this is take into consideration several factors such as brand recognition, contribution to the world of watchmaking, price and innovation.
Of course this is all subjective, but I did my best to level the playing field. Brands are ranked to a category. In addition, they’re also ranked within in the same category. For example, Rolex and Omega are both on ‘high’, but Rolex is ranked higher in that same category.
Feel free to leave comments below.
Updated: December 12, 2021
I’ve noticed that people are commenting on why certain brands are on the same level. I just added the note above in line with the graphics to resolve that confusion.
Old list can be found here.