OMEGA recently released the Seamaster Diver 300M America’s Cup Chronograph. There’s plenty of news article about this now, so I’ll skip to the bit that caught my attention, the new quick strap change system.
This strap is a game-changer, but at the same time gives me some doubt. There’s not much information about it yet, so it’s hard to judge how it will perform on actual use. What are the chances that something will press the button during wear? This is similar to Apple’s new MagSafe wallet, where some have reported the wallet falling off the phone. However, some have also responded that it didn’t happen to them.
This strap can be a welcome change in my opinion. It almost completely removes the potential scratches on the lugs if you use this exclusively. Eventually, this new system will go over the standard 20mm lug width and even opens more opportunities for previous watches. Imagine fitting your old Bond Seamaster with new straps without the need to get a spring bar tool, damaging the lugs or losing the spring bar? It’s a dream come true for the average consumer.
There are, however, some downsides as well. Exclusively using this design would mean you’re stuck in this ecosystem. It’s patented, so there’s no way for independent strap makers to use this technology. There’s also the cost involved as OEM straps are generally more expensive. Lastly, how does it perform in real life when the button gets pressed accidentally? Only time will tell.
For now, I am excited and can’t wait to see this design expand to other OMEGA watches. You can learn more about this watch on OMEGA’s website. In the meantime, here are some more pictures of the new OMEGA.