The Watchmaker of Watchmakers Starring Lenny Kravitz and Anya Taylor-Joy
Jaeger-LeCoultre is a watchmaking company creating high-quality timepieces for almost 200 years. Their expertise in designing and producing calibres has made them known as the Watchmaker of Watchmakers. They have created movements for their own watches and many other prestigious watch brands. Their success is attributed to their dedication to excellence, hard work, and patience, which has been passed down from generation to generation. Jaeger-LeCoultre has created over 1,300 different calibres and has been awarded more than 400 patents, solidifying its reputation as an expert in watchmaking.
In the Spring of 2023, Jaeger-LeCoultre partnered with Global Ambassadors Lenny Kravitz and Anya Taylor-Joy for ‘The Watchmaker of Watchmakers.’ This reflects on the hard work and dedication it takes to achieve excellence in any creative endeavour, including watchmaking.
Lenny wears the Reverso Tribute Duoface Tourbillon in Pink Gold. This technically advanced watch displays a second-time zone and a night and day indicator on a semi-skeletonized reverse dial.
Anya wears the Reverso Duetto Small in Pink Gold, a feminine watch that displays the time on two dials in different moods.
The Reverso has been constantly evolving since its introduction in 1931, showcasing Jaeger-LeCoultre’s relentless quest for excellence in technical development and aesthetic design. Despite their technical sophistication, both watches remain slim and elegant, with the Reverso Tribute Duoface Tourbillon measuring 9.15mm thick.
About Anya Taylor-Joy
Anya Taylor-Joy is known for her captivating and intense portrayals of complex characters, making her one of the most talented actresses of her generation. Regarding the message behind “The Watchmaker of Watchmakers”, she believes it’s all about focus. When you have a passion and know what you want to do, you must stay focused and not let distractions get in your way. Anya breathes art, and this intense focus has allowed her to continue learning and growing as an artist.
About Lenny Kravitz
Lenny Kravitz, a renowned rock musician, actor, and designer, makes his debut as a Global Ambassador for the Maison. Lenny shares that he strives to distance himself from making conscious decisions and let the ideas flow naturally in his creative process. He usually dreams up his music and creations and then works on them to refine them. Lenny attributes his ability to create pure and organic work to the years of learning and practice he did before becoming a professional and the learning he continues to do every day.
About Jaeger-LeCoultre
For nearly two centuries, Jaeger-LeCoultre has been fueled by a boundless desire for creativity and innovation, taking inspiration from the serene natural environment surrounding its base in the Vallée de Joux. Known as the “Watchmaker of Watchmakers”, the company has demonstrated its unrelenting spirit of innovation by developing over 1,300 different calibres and acquiring more than 400 patents. Drawing on 190 years of accumulated expertise, the watchmakers at Jaeger-LeCoultre design, manufacture, finish, and decorate the most precise and advanced mechanisms, combining passion with centuries-old expertise and merging the past with the future, achieving timelessness that always stays up-to-date. With 180 skills gathered together under one roof, the company produces exquisite timepieces that blend technical brilliance with aesthetic elegance and distinctly refined sophistication.
